Geotourism is tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage and the well-being of its residents. We are proud to state that this in many ways reflects the historical “mission” of Hurtigruten. Hurtigruten is a part of Norway.

Click here to read about Hurtigruten's cooperation with National Geographic's Center or Sustainable Destinations.


National Geographic's Director of the Center for Sustainable Destinations Jonathan Tourtellot talks about sustainable tourism in Norway.